Analytics Dashboard

Overview

Real-time analytics and metrics tracking for YeboLearn product, business, and operational performance.

Key Performance Indicators (KPIs)

💰 Revenue Metrics

Monthly Recurring Revenue (MRR)

R 0

+0% MoM

Annual Recurring Revenue (ARR)

R 0

+0% YoY

Average Revenue Per School (ARPS)

R 0

-

👥 Customer Metrics

Total Schools

0

+0 this month

Total Students

0

+0 this month

Monthly Churn Rate

0%

Target: <12%

📊 Product Metrics

Daily Active Schools (DAS)

0

0% of total

Weekly Active Users (WAU)

0

+0% WoW

Feature Adoption Rate

0%

Avg features used

💡 Unit Economics

Customer Acquisition Cost (CAC)

R 0

Target: <R40K

Customer Lifetime Value (LTV)

R 0

Target: >R900K

LTV:CAC Ratio

0:1

Target: >15:1

Charts & Visualizations

Revenue Growth

[Chart: Monthly MRR over last 12 months]
Target: +15% MoM average

Customer Acquisition

[Chart: New schools per month]
Target: 10-15 schools/month in Year 1

Churn Analysis

[Chart: Monthly churn rate and reasons]
Target: <12% annually

Feature Adoption

[Chart: Top 10 most-used features]
Goal: 80%+ adoption of core features

Detailed Metrics

Business Metrics

Metric	Current	Target	Status
MRR	R 0	R 100K	📊 Pre-launch
ARR	R 0	R 1.2M	📊 Pre-launch
Schools	0	40	📊 Pre-launch
Students	0	12,000	📊 Pre-launch
Gross Margin	-	75%+	📊 Pre-launch
CAC	-	<R40K	📊 Pre-launch
LTV	-	>R900K	📊 Pre-launch
LTV:CAC	-	>15:1	📊 Pre-launch
Churn Rate	-	<12%	📊 Pre-launch
NRR	-	>110%	📊 Pre-launch

Product Metrics

Metric	Current	Target	Status
Daily Active Schools	0	32 (80%)	📊 Pre-launch
Weekly Active Users	0	8,000	📊 Pre-launch
Session Duration	-	>10 min	📊 Pre-launch
Pages/Session	-	>5	📊 Pre-launch
Bounce Rate	-	<30%	📊 Pre-launch
Feature Adoption	-	>70%	📊 Pre-launch
AI Feature Usage	-	>50%	📊 Pre-launch
Mobile Usage	-	>40%	📊 Pre-launch

Performance Metrics

Metric	Current	Target	Status
API Response Time	180ms	<200ms	✅ Good
Page Load Time	1.8s	<2s	✅ Good
Error Rate	0.2%	<1%	✅ Good
Uptime	99.95%	99.9%	✅ Excellent
Database Query Time	45ms	<50ms	✅ Good
CDN Hit Rate	-	>90%	📊 Pre-launch

Customer Success Metrics

Metric	Current	Target	Status
Time to Value	-	<7 days	📊 Pre-launch
Onboarding Completion	-	>90%	📊 Pre-launch
Support Response Time	-	<2 hours	📊 Pre-launch
Issue Resolution Time	-	<24 hours	📊 Pre-launch
CSAT Score	-	>4.5/5	📊 Pre-launch
NPS Score	-	>50	📊 Pre-launch

Cohort Analysis

Customer Cohorts

Data will be populated once schools are onboarded

Cohort Retention:

Month 0:  100% [█████████████████████████]
Month 1:  95%  [████████████████████████]
Month 3:  90%  [███████████████████████]
Month 6:  88%  [██████████████████████]
Month 12: 85%  [█████████████████████]

Revenue Cohorts

Revenue retention and expansion by cohort will be tracked here

Funnel Analysis

Sales Funnel

Stage	Count	Conversion	Time to Next
Website Visitors	0	-	-
Demo Requests	0	0%	-
Demos Completed	0	0%	-
Trials Started	0	0%	-
Paying Customers	0	0%	-

Product Funnel

Stage	Users	Conversion	Drop-off
Sign Up	0	100%	-
Profile Complete	0	0%	0%
First Feature Used	0	0%	0%
Active User (3+ sessions)	0	0%	0%
Power User (daily)	0	0%	0%

Geographic Distribution

Schools by Country

Country	Schools	Students	ARR	% of Total
South Africa	0	0	R 0	0%
Eswatini	0	0	R 0	0%
Botswana	0	0	R 0	0%
Namibia	0	0	R 0	0%
Other	0	0	R 0	0%

Feature Usage

Top 10 Features (by usage)

1. Attendance Tracking - 0% of schools use daily
2. Grade Management - 0% of schools
3. Student Profiles - 0% of schools
4. Messaging - 0% of schools
5. Fee Management - 0% of schools
6. Analytics Dashboard - 0% of schools
7. AI Tutor - 0% of schools
8. Reports - 0% of schools
9. Notifications - 0% of schools
10. AI Essay Grading - 0% of schools

AI Feature Adoption

AI Feature	Schools Using	% Adoption	Sessions/Week
AI Tutor	0	0%	0
Essay Grading	0	0%	0
Lesson Plans	0	0%	0
Quiz Generator	0	0%	0
Performance Predictions	0	0%	0

Financial Dashboard

Revenue Breakdown

By Tier:

• Basic: R 0 (0%)
• Professional: R 0 (0%)
• Enterprise: R 0 (0%)

By Payment Method:

• Annual Prepay: R 0 (0%)
• Semester: R 0 (0%)
• Other: R 0 (0%)

By Revenue Type:

• Subscriptions: R 0 (90%)
• Professional Services: R 0 (6%)
• SMS Credits: R 0 (3%)
• Other: R 0 (1%)

Cash Flow

Month	Beginning	Revenue	Expenses	Ending	Burn Rate
Jan 2025	R 0	R 0	R 0	R 0	R 0
Feb 2025	R 0	R 0	R 0	R 0	R 0
Mar 2025	R 0	R 0	R 0	R 0	R 0

Alerts & Notifications

Active Alerts

✅ No active alerts

Alert Thresholds

Metric	Threshold	Action
MRR Growth	<10% MoM	Review acquisition strategy
Churn Rate	>12% monthly	Trigger customer success intervention
CAC	>R45K	Optimize marketing spend
API Response	>250ms	Investigate performance
Error Rate	>1%	Engineering review
Uptime	<99.5%	Infrastructure investigation

Reports

Available Reports

1. Monthly Business Review - Comprehensive business metrics
2. Quarterly Revenue Report - Financial analysis and forecasts
3. Product Usage Report - Feature adoption and engagement
4. Customer Health Score - Risk analysis and opportunities
5. Sales Pipeline Report - Funnel metrics and projections

Scheduled Reports

• Daily: Operations summary (emailed to team)
• Weekly: Key metrics dashboard (Slack notification)
• Monthly: Full business review (presentation deck)
• Quarterly: Board deck and investor update

Data Sources

Connected Systems:

• PostgreSQL Database (primary data)
• Stripe (payment data)
• MTN API (mobile money)
• Google Analytics (website traffic)
• CloudFlare (CDN & security)
• Google Cloud Monitoring (infrastructure)

Refresh Schedule:

• Real-time: Customer counts, MRR, ARR
• Hourly: Usage metrics, feature adoption
• Daily: Financial reports, cohort analysis
• Weekly: Retention reports, NPS scores

---

📊 Analytics Status

Data Collection: ✅ Instrumented Dashboards: ✅ Ready Alerts: ✅ Configured Reports: ✅ Scheduled

Status: Ready for launch. Analytics will populate as schools onboard.

Next Steps:

1. Launch to first schools
2. Begin data collection
3. Monitor onboarding funnel
4. Track feature adoption
5. Calculate unit economics