Pricing Calculator
Interactive calculator to find the right pricing for your school and compare with competitors.
Find Your Perfect Price
Pricing Calculator
Find the right pricing tier for your school
What's Included
Compare to Competitors
Understanding Our Pricing Model
Market-Based Pricing Philosophy
YeboLearn uses geographic pricing to make world-class AI accessible to schools worldwide:
What's Included in Every Tier
All tiers include:
- 15+ AI Features powered by Google Gemini
- Unlimited users (teachers, students, parents, admin)
- All 4 dashboards (Admin, Teacher, Parent, Student)
- Mobile apps (iOS & Android)
- Email support
- 99.9% uptime SLA
- Regular updates and new features
Growth & Developed tiers add:
- Priority support
- Custom branding
- Advanced analytics
- API access
- Training & onboarding
Developed tier exclusive:
- Dedicated success manager
- White-glove onboarding
- Phone support
- Custom integrations
- SLA guarantees
Revenue Scenarios
Scenario Comparison
Compare three different pricing strategies side-by-side:
| Metric | Conservative | Recommended | Premium |
|---|---|---|---|
| Price/Student/Year | R720 (R360/sem) | R800 (R400/sem) | R960 (R480/sem) |
| 40 Schools (300 students) | |||
| ARR | R8.64M ($467K) | R9.6M ($518K) | R11.52M ($622K) |
| MRR | R720K ($39K) | R800K ($43K) | R960K ($52K) |
| vs Current | +20% | +33% | +60% |
| 80 Schools (320 students) | |||
| ARR | R18.4M ($994K) | R20.5M ($1.1M) | R24.6M ($1.3M) |
| MRR | R1.53M ($83K) | R1.71M ($92K) | R2.05M ($111K) |
| vs Current | +20% | +33% | +60% |
| 150 Schools (350 students) | |||
| ARR | R37.8M ($2.04M) | R42M ($2.27M) | R50.4M ($2.72M) |
| MRR | R3.15M ($170K) | R3.5M ($189K) | R4.2M ($227K) |
| vs Current | +20% | +33% | +60% |
Break-Even Analysis
How many schools do you need to break even at different pricing levels?
Assumptions:
- Fixed costs: R50,000/month (servers, tools, core team)
- Variable costs: R300/school/month (support, infrastructure)
- Gross margin target: 75%
| Price/Student/Year | Students/School | Revenue/School/Year | Schools Needed for Break-Even |
|---|---|---|---|
| R600 (current) | 300 | R180,000 | 4.2 schools |
| R720 (conservative) | 300 | R216,000 | 3.5 schools |
| R800 (recommended) | 300 | R240,000 | 3.1 schools |
| R960 (premium) | 300 | R288,000 | 2.6 schools |
| R600 (current) | 500 | R300,000 | 2.5 schools |
| R800 (recommended) | 500 | R400,000 | 1.9 schools |
| R960 (premium) | 500 | R480,000 | 1.6 schools |
Insight: At recommended pricing (R800/year), you reach break-even with just 3-4 schools. Current pricing requires 20%+ more customers to achieve the same profit.
Customer Lifetime Value (LTV) Calculator
Input Customer Metrics:
Average Customer Lifespan: years
Annual Churn Rate: %
Annual Growth (students): %
Gross Margin: %
Results (per school at R800/year/student, 300 students):
Total Revenue Over Lifetime: R 1,140,000 ($61,560)
Gross Profit (LTV): R 912,000 ($49,248)
Customer Acquisition Cost (CAC): R 40,000 ($2,160) [industry benchmark]
LTV:CAC Ratio: 22.8:1 ✅ Exceptional (>3:1 is good)
Payback Period: 2.0 months ✅ Excellent (<12 months is good)
Price Elasticity Simulator
What happens to total revenue if you change pricing?
| Price Change | Expected Demand Impact | Net Revenue Change | Recommended? |
|---|---|---|---|
| -20% (R480/year) | +30% customers | -4% revenue | ❌ Race to bottom |
| -10% (R540/year) | +15% customers | +3.5% revenue | ⚠️ Marginal |
| Current (R600/year) | Baseline | Baseline | ⚠️ Underpriced |
| +10% (R660/year) | -5% customers | +4.5% revenue | ✅ Good |
| +20% (R720/year) | -10% customers | +8% revenue | ✅ Better |
| +33% (R800/year) | -15% customers | +13% revenue | ✅ Best |
| +60% (R960/year) | -25% customers | +20% revenue | ⚠️ Risk |
Elasticity assumptions based on B2B SaaS benchmarks
Key Insight: Education SaaS is relatively inelastic. A 33% price increase loses only ~15% of potential customers but increases net revenue by 13%. Schools care more about outcomes than price.
Discount Impact Calculator
Should you offer discounts? Calculate the impact:
Baseline: 40 schools × 300 students × R800/year = R9.6M ARR
| Discount Type | % Off | Additional Customers Gained | New ARR | vs Baseline |
|---|---|---|---|---|
| No discount | 0% | 0 | R9.6M | Baseline |
| Early adopter (10 schools) | 20% | +10 | R9.12M | -5% |
| Volume (100+ students) | 10% | +5 | R9.36M | -2.5% |
| Annual prepay | 15% | +15 | R10.2M | +6.3% |
| Referral credit | R20K | +8 | R9.44M | -1.7% |
Recommendation: Only offer discounts that drive prepayment or referrals. Avoid competitive discounting - competes on value, not price.
ROI for Customers
Show schools their ROI at different pricing levels:
School Profile: 300 Students, 20 Teachers
Without YeboLearn:
- Manual attendance: 5 hrs/week × R250/hr = R50,000/year
- Manual grading: 10 hrs/week × R300/hr = R120,000/year
- Admin overhead: 10 hrs/week × R200/hr = R80,000/year
- Paper/printing: R30,000/year
- Total Cost: R280,000/year
With YeboLearn at R800/student/year:
- Platform cost: R240,000/year
- Time saved: R250,000/year
- Net Savings: R10,000/year
- ROI: 4%
With YeboLearn at R600/student/year (current):
- Platform cost: R180,000/year
- Time saved: R250,000/year
- Net Savings: R70,000/year
- ROI: 39%
Insight: Even at R800/year (33% higher), schools still get positive ROI. This supports premium pricing.
Sensitivity Analysis
What pricing variables matter most?
| Variable | Change | Impact on ARR | Sensitivity |
|---|---|---|---|
| Price per student | +10% | +10% | 1:1 (HIGH) |
| Number of schools | +10% | +10% | 1:1 (HIGH) |
| Students per school | +10% | +10% | 1:1 (HIGH) |
| Annual prepay discount | +5% | -5% | 1:1 (MEDIUM) |
| Churn rate | +5% | -3% | 0.6:1 (MEDIUM) |
| Payment terms | Semester→Annual | +5% | 0.5:1 (LOW) |
Key Takeaway: Price per student, school count, and school size have equal impact. Focus on all three: optimize pricing, increase customer acquisition, and target larger schools.
Quick Recommendations
Based on calculator analysis:
- Implement R800/year (R400/semester) - Optimal balance of value capture and market acceptance
- Offer 15% annual prepay discount - Improves cash flow and reduces churn
- Target schools with 300-500 students - Best revenue per acquisition cost
- Focus on retention over discounting - LTV:CAC ratio is exceptional, protect it
- Plan 8-10% annual price increases - Tie to value delivery and market rates
Next Step: View detailed pricing recommendations →